Hemp is making a comeback through Levi’s jeans to negate the age-old rule of cotton. For the first time in centuries, hemp is legal across the United States. It is owing to the innumerable benefits that the plant introduces both to the users and the environment. Considering its increasing popularity, the fact that hemp produces twice as much fiber as cotton can no longer be hidden under the veil.
Furthermore, the amount of pesticides and water that goes into growing hemp is less significant when weighed against the other fabrics. This is primarily the reason why the derivatives of hemp are now being used to fashion clothes. Levi’s stands as one of the first brands to capitalize on its profits as a source of clothing by amalgamating it into their trademarks.
A common misconception that surrounded hemp was that the plant is synonymous with marijuana, and this notion encouraged the illegal cultivation of the former in the United States for over 80 years. However, after Congress passed the Hemp farming Act, it was included in the farm bill in December 2018 thereby, rendered clothing manufacturers from every nook and corner of America with the opportunity to utilize the affordable recourse of hemp.
The law fundamentally aims at legalizing the production, cultivation, processing, and distribution of hemp for industrial use. Let us point out that industrial hemp doesn’t contain even the slightest trace of THC, the compound responsible for stimulating the psychoactive effect in humans and, therefore, will not make you high.
Levi Strauss has taken up this project of mixing hemp fiber with their cult denim to tag itself as a more sustainable alternative. For starters, they rolled out the ball by blending 30% of hemp with 70% cotton but, if all things work well and fulfill the market anticipations, they hope to have 100% hemp jeans soon.
The prime heads controlling this drive believes that their customers are familiar with the texture of cotton, and for them to successfully accustom themselves to the stiffness of hemp, the mechanism should be advanced steadily.
As per the predictions of cannabis analytics, the hemp industry is expecting to reach a configuration of around $5.7 billion by 2020. With the environmental concerns only rising by the day, these jeans come as a relief. Apart from being a sustainable choice, since hemp is 100% biodegradable.
Additionally, when hemp is disposed of in the soil, it is capable of eliminating the harmful toxins from it, therefore, creating enough for a cleaner and safer environment to thrive. The material’s durability allows them to last longer than cotton and hence, wouldn’t require to be replaced frequently.
We are looking forward to the vent of change, something that is capable of substituting the principal utilities with an equally efficient option, and presently, hemp appears to be the ultimate solution for all our ordeals.